AI can be powerful. It can also be dangerous. Here's what we're building Thrive to avoid.
We're building an AI-powered life guidance system. That should make you skeptical. Most AI tools optimize for engagement over outcomes, outsource your thinking, and slowly erode your agency. We're taking a different approach—but first, let's be honest about the risks.
Our rule: if it can't be measured, it can't be claimed. Thrive is designed to increase agency over time—so you rely on it less, not more.
AI does your thinking for you
Your critical thinking muscles atrophy. You become dependent on the tool to tell you what to do.
Thrive helps you think more clearly, not think for you. We surface patterns and tradeoffs, but you make the decisions.
AI optimizes you like a machine
You become a productivity robot chasing metrics that don't matter. The algorithm knows you better than you know yourself.
You define what matters. Thrive maps your priorities across 10 domains, not just 'productivity.' You stay in control.
AI creates engagement traps, not wellbeing
Most apps rely on dopamine loops and screen time metrics. Your attention is the product, not the outcome.
We optimize for your real-life outcomes. Our business model is simple: provide value, and users stay. No dark patterns.
AI gives quick answers without depth
You get dopamine hits from 'insights' but no lasting change. It's mental junk food—tastes good, no nutrition.
Thrive is designed for longitudinal tracking and deep reflection. The Loop ensures you're making real progress, not just feeling good.
Because the alternative—no framework, no guidance, trial-and-error for decades—is worse. The hedonic treadmill is real. The attention gutter is real. Most people don't have a map for their life.
Thrive uses AI to give you that map. But we're designing it to augment your agency, not replace it. We're optimizing for your actual outcomes, not our growth metrics. We're transparent about what the AI does and why.
AI is a tool. Like any tool, it can be used well or badly. We're committed to using it well.
A tool you use to get your footing—then outgrow.
We win when your life becomes more coherent. Not when you're more addicted.
We'll never show you ads or sell your attention to the highest bidder.
Designed to give you clarity, not trap you in endless content.
We never sell your data. You can export or delete it anytime. And we don't even ask your name.
Legally bound to serve your wellbeing, not just shareholder returns.
We built Thrive with safety and user sovereignty as core principles, not afterthoughts.
SASI (Safety & Alignment Systems Integration) is our framework for ensuring Thrive serves you—not advertisers, investors, or our own growth metrics. Most apps use automation theater and manipulative design at the expense of your wellbeing. We optimize for your actual life outcomes.
Thrive uses AI to help you think more clearly, see patterns you might miss, and make better decisions. But the AI never decides for you. You're always in control.
We're transparent about what the AI does: it analyzes your LifeGraph data to suggest focus areas, helps you reflect on tradeoffs, and generates personalized 7-day routes. But every recommendation includes the reasoning, and you can always override it.
Thrive augments your agency. It never replaces it.
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A navigation system that adapts to your life context, not generic advice
Understand where you are across 10 life domains
Connect patterns across your life history
Get personalized guidance based on your context
Take aligned action toward coherence
Build your LifeGraph with every decision
Adapt as life changes and evolves